Client overview
Betsafe is an international gambling brand owned by the Swedish giant Betsson Group. While the exact number of countries fluctuates based on evolving local regulations and licensing agreements, Betsafe operates in over 20 markets globally.
- .NET
- AI
- Backend
Problem:
- Betsafe needed ongoing enhancements to its gaming platform, which communicates with payments, campaign, customer management systems across various markets.
Solution:
- SRINI implemented cross-platform improvements while ensuring compliance and performance, AI-driven fraud detection, recommendation engines. Customer segmentation tools were applicable to improve retention and security.
Result:
- The platform became more adaptive to user behavior and market trends. The application of AI in fraud detection and personalization significantly improved customer trust and engagement.
