A multi-market gaming platform that ships compliance as fast as code 

Betsafe, part of the publicly traded Betsson Group, operates an online gaming platform across 20+ markets in Europe and South America. 

Challenge 

Every market Betsafe operates in has distinct responsible-gaming rules — self-exclusion systems, betting and loss limits, mandatory reminders, evolving tax laws, and local KYC requirements. Implementing each one on a legacy platform was the bottleneck slowing geographic expansion. 

Solution 

• AI-accelerated compliance work. Microsoft Copilot and other tools help rapidly analyze and implement country-specific regulations, with AI-assisted code generation for responsible-gaming features. 

• Modern stack migration. .NET backend, TypeScript frontend, and migration to a Fabric architecture for performance, mobile responsiveness, and stability under high-traffic events. 

• Dedicated long-term team. An external Srini team owning high-responsibility platform components and integrating with payment, campaign, and customer-management systems across markets. 

• AI in QA and review. GitHub Copilot, Cursor, and ChatGPT Pro across the development lifecycle reduce manual testing time while increasing coverage. 

Result 

• Betsson Group can launch Betsafe in new countries materially faster than before. 

• Automated compliance monitoring across all active markets. 

• Player protection features that exceed legal minimums in every jurisdiction. 

• Reduced technical debt through systematic refactoring of legacy code. 

Key takeaway 

Multi-market regulated platforms don’t have to choose between expansion speed and compliance excellence — AI-accelerated development lets you have both.