Client overview
Sumena is an innovative Estonian impact-company and retail startup dedicated to reducing food waste while providing consumers with significantly discounted groceries.
Sumena’s primary goal is to fight food waste. They purchase high-quality products from manufacturers and wholesalers that are nearing their “Best Before” date, have damaged packaging, or are being discontinued. By selling these items at 30–80% discounts, they prevent perfectly edible food from ending up in landfills.
Beside e-shop they have 6 physical shops in Estonia.
- AI
- Backend
- PHP
- Self-Service
- UX
Problem:
- Sumena.ee needed a modern e-commerce solution that could keep up with growing customer demands
- Manage warehouse operations efficiently, and optimize product sourcing
The manual approach to customer support, pricing decisions, and stock planning created inefficiencies, delayed responses, and missed sales opportunities due to inaccurate demand forecasting.
Solution:
- SRINI developed a comprehensive AI-enhanced platform for Sumena.ee, integrating a responsive webshop, an intelligent sourcing module, and a warehouse management system.
- The webshop was equipped with an AI-driven chatbot for 24/7 customer support, capable of understanding user queries and guiding purchases. Machine learning models were implemented to analyze browsing and purchase data, enabling smart predictions about product popularity and optimal pricing strategies.
- The platform also uses AI to forecast future stock needs and estimate sourcing costs based on seasonality, trends, and supplier behavior.
Result:
- The platform streamlined financial operations, and with added AI tools, could improve approval accuracy, customer satisfaction, and risk mitigation over time.
- After rebranding and new webshop the traffic increased
- 2x
- Revenue increased
- 2x MoM
